CBD
KRATOM
CANNABIS
HEMP
KAVA
MUSHROOMS
HHC
VAPE
NOOTROPICS
FUNCTIONAL BEVERAGES
Compliance-First Growth · Botanical Brands Only

The Growth Partner Botanical Brands Actually Need.

Compliance-first. System-driven. Results that compound.

TBS · 2026
PITCH DECK · V1
The Problem

Most agencies can't survive this industry.

Generic marketing is dead here.

Ad restrictions on every platform
Meta, Google, TikTok block conventional paid channels — generic playbooks collapse on day one.
Policy shifts kill campaigns overnight
A single policy update wipes accounts, creative libraries, and months of optimisation.
Compliance gaps permanently ban accounts
Years of seller history, domain authority, and ad spend — gone in a single review.
Generalists guess through regulation
They learn on your dime. You pay for their education with banned accounts and lost revenue.
Our Answer

Growth systems built for restricted categories.

Not hacks. Not short-term spikes. Structured infrastructure that compounds.

Revenue CORE SEO + AISearch AffiliateNetworks CompliantPaid Email +CRO Development+ Speed Social +Community
Our Story

Built for an industry most avoid.

Deep industry expertise — not a generic playbook applied to a new niche.
Compliance baked in — not bolted on after you get banned.
Full-stack execution, entirely in-house, entirely accountable.
Systems built to last — not trends we chase for short-term wins.
0%Botanical-focused.
Always.
FullStack in-house execution
ZeroCompliance compromises
OnePartner. Full accountability.
Industries We Power

The categories we live in.

CBDHempKratomDelta 8 / 9 / 10CannabisHHCTHC CBDHempKratomDelta 8 / 9 / 10CannabisHHCTHC
KavaMushroomsVapeFunctional BeveragesNootropicsAlcohol KavaMushroomsVapeFunctional BeveragesNootropicsAlcohol
100% Botanical-Only.
Always.
Proven Results

What we deliver, on repeat.

3–5×
Organic Traffic Growth
Qualified visitors via SEO + AI search systems that compound month after month.
20–60%
Conversion Rate Lift
Improved CVR on PDPs, checkout flows and full user journeys.
25–40%
Email Revenue Share
Of total brand revenue driven via automated email systems.
ROI+
Affiliate Programs
Consistent positive ROI from purpose-built affiliate networks.

Real client engagements. Not projections. Not industry averages.

TBS vs. The Rest

The difference is structural.

Capability Generic Agency Total Botanical Solutions
Platform compliance knowledgeLearns on your dimeDeep, battle-tested expertise
Ad account longevityFrequent bans & restartsZero-shutdown compliance framework
SEO for regulated nichesGeneric content strategiesCompliant content ecosystems that rank
Affiliate program buildRarely offered or superficialFull network build & management
Email & CRO for botanicalTemplate playbooksCustom systems built for your audience
Industry-specific copywritingGeneric claims, compliance riskClaim-safe, high-converting copy
Full-stack executionSiloed specialists, poor handoffsOne team. All channels. One strategy.
Growth Infrastructure

Every lever. Full stack.

We control every channel that impacts your revenue — SEO, paid, affiliates, email, CRO, social, development. One team. One strategy. Zero silos.

01 SEO + AI Search

High-intent organic traffic built to last. Infrastructure you own forever — not rented attention that vanishes when you stop paying.

Traffic that compounds · 3–5× growth
02 Affiliate Infrastructure

Full networks built from scratch — partner acquisition, commission architecture, tracking, and ongoing management.

Performance revenue · ROI+
03 Paid Media · Compliant

Ads that survive restrictions. We've navigated Meta, Google and TikTok botanical policies hundreds of times.

Zero shutdown risk
04 CRO + Email Systems

Traffic without conversion is wasted spend. Email built right is the most reliable revenue channel you'll ever own.

20–60% CVR lift
05 Development

Shopify and WordPress stores engineered to perform — speed, UX, CRM integrations, Core Web Vitals dialled in.

90+ Core Web Vitals target
06 Social Media

Brand presence that converts. Every content piece mapped to a funnel stage — not vanity metrics.

Full funnel mapping
01 · SEO + AI Search

Infrastructure you own forever.

High-intent organic traffic that doesn't vanish when you stop paying. Compliant, authoritative content ecosystems that rank in Google — and ChatGPT, Perplexity, Claude.

3–5× Avg. organic traffic growth across botanical engagements
Capabilities
Technical Audit Topical Ecosystems AI Search Optimisation Digital PR
02 · Affiliate Infrastructure

Performance revenue, on autopilot.

Affiliate programs are the single most underused revenue channel in botanical e-commerce. We build full networks from scratch — partner recruitment, commission architecture, tracking, and management.

TBS NETWORK
80+ Vetted partners in a typical network we build
Capabilities
Network Build Partner Acquisition Creative Assets Ongoing Management
03 · Paid Media · Compliant

Ads that don't get banned.

We've navigated Meta, Google and TikTok botanical policies hundreds of times. Our campaigns survive restrictions other agencies trigger daily.

Meta● ACTIVE
Google● ACTIVE
TikTok● ACTIVE
Hundreds of botanical policies navigated
Zero Shutdown-risk approach across every campaign
Capabilities
Platform Mastery Compliance Framework Claim-Safe Creative Full-Funnel Build
04 · CRO + Email Systems

Convert what you already have.

Traffic without conversion is wasted spend. We rebuild PDPs, checkouts and user journeys on evidence — and build email systems that quietly become 25–40% of monthly revenue.

Visit PDP Add to Cart Checkout Repeat ↑ +20% PDP ↑ +35% checkout ↑ +48% repeat
25–40% Of total revenue driven via email systems
Capabilities
Landing & PDP CRO Lifecycle Flows Behavioural Segmentation Live Testing Program
05 · Development

Stores built to convert.

Shopify and WordPress stores engineered for performance — Core Web Vitals, age-verification, subscription logic, CRM integrations, compliance gates. Beautiful is easy. Beautiful and fast is what we build.

store.botanicalbrand.com
90+ Core Web Vitals
Age-gate
Klaviyo
Sub-1s LCP
Subscriptions
90+ Core Web Vitals target on every build
Capabilities
Shopify WordPress Custom Stack Age Verification
06 · Social Media

Attention that feeds revenue.

Not another content calendar. Every post is mapped to a funnel stage — awareness, consideration, conversion or retention. Vanity metrics are dead. Revenue contribution is what we report.

Full Funnel mapping & revenue attribution
Capabilities
Channel Strategy Production Community Revenue Attribution
How It Works

A 4-stage growth engine.

No guesswork, no wasted budget — clear milestones and compounding results from month one.

01 · DISCOVERY Week 1–2 Deep Audit

Full analysis of traffic, funnel gaps, compliance risks, and market position — we build on solid ground, not assumptions.

Traffic QualityFunnel MapCompliancePositioning
02 · PLANNING Week 2–3 Growth Strategy

A structured roadmap — not vague suggestions. Every channel prioritised, every tactic tied to a revenue number.

Channel RoadmapSEO + CROPaid + Affiliate90-day Plan
03 · DELIVERY Ongoing Execution

In-house specialists move. Content, technical work, campaigns — all executed by people who've done this in the botanical space.

ContentTechnicalCampaignsOptimisation
04 · GROWTH Month 2+ Scale

We refine on data and double down on what works. Compounding iteration that turns a growth system into a growth machine.

Refine DataScale WinsCut LossesCompound
Featured Engagement · 2025

From Traffic to Revenue.

How a coordinated multi-channel growth strategy doubled revenue for a Kratom & Kava beverage brand in 12 months — SEO laid the foundation, paid amplified, CRO converted, email + affiliates retained.

Functional Beverages · Kratom + Kava DTC E-Commerce · USA Jan 2025 – Dec 2025
$0M Gross Revenue
+99% YoY
0K Total Orders
+121% YoY
0M Annual Sessions
+60% YoY
0K Returning Customers
+85% YoY

Key signal Order growth (+121%) outpaced traffic growth (+60%)2× faster. Improved conversion efficiency, not just visibility.

The Problem → Our Approach

Strong demand. Broken system.

Traffic existed. Conversion didn't. Channels worked in silos. We rebuilt the full funnel as one coordinated system — three layers, one strategy.

Blog content misaligned with purchase intent
Traffic landed on pages that couldn't sell.
Product pages didn't support decisions or upsells
No trust signals, no cross-sells, no path to checkout.
SEO, paid, email, affiliates working in silos
Channels competed instead of compounding.
Revenue lost at cart, checkout, retargeting
Visitors abandoned with no recovery layer.
01
Acquisition
SEO · Meta · TikTok · PR · Affiliates
+60% Sessions YoY
02
Conversion
CRO · Dev · Product Pages · Upsells
+91% Add-to-Cart
03
Retention & Scale
Email · Affiliates · Personalization
+121% Orders YoY
Results · Channels & Growth

Every channel earned its place.

Organic search did the heavy lifting (10× growth). Paid, PR, affiliates amplified. Direct revenue compounded as brand recall built.

Sessions Growth by Channel · YoY
Organic search growth
18K clicks · 1.4M impressions
+0% Kava-Seltzer collection
single intent-matched cluster
$0M Direct revenue
80% of total · brand recall
+0% Dallas market growth
fastest-growing city
Results · Full-Funnel Lift

Every funnel stage improved.

Qualified traffic in. CRO removed friction. Strong product closed the sale. AOV climbed from ~$52 to $58.40 — and peaked above $61 mid-year.

Sessions 0M +60% YoY
Add to Cart 0% +91% rate
Checkout 0% +76% rate
Completed 0% +121% orders
PDF
Full Case Study · Kratom Beverage Brand · All Channels
Layer-by-layer breakdown, channel attribution, geographic data, and the six principles behind the +99% YoY revenue lift.
↓ Download Full PDF
Your First 90 Days With TBS

What month one actually looks like.

No vague retainers. Concrete deliverables, every two weeks.

01
Days 1–14 Discovery
  • Full traffic, funnel & compliance audit
  • Platform health review (ad accounts, domains, sender rep)
  • Competitive & category positioning map
02
Days 15–30 Strategy + First Ships
  • 90-day growth roadmap delivered
  • Technical SEO fixes live
  • First compliance-vetted creative in production
03
Days 31–60 Full Execution
  • Compliant paid campaigns launched
  • Affiliate program live with first wave of partners
  • Klaviyo lifecycle flows shipped & segmented
04
Days 61–90 Measure + Scale
  • First performance review with named KPIs
  • Winning channels doubled, losers cut
  • Scale playbook for month 4 onward

Every milestone has a named owner. Every deliverable has a date. Every week has a checkpoint call.

What Founders Say

Built on real results.

"

After three agencies failed us on compliance, TBS was the first team that actually understood our industry. Within 90 days, organic traffic tripled. They're the only agency we'll ever use.

JR
James R.CEO · Premium CBD Brand
"

We were burning budget on ads that kept getting shut down. TBS rebuilt our entire acquisition strategy from scratch. Email alone now drives 35% of our monthly revenue.

SM
Sarah M.Founder · Kratom E-commerce
"

The affiliate network TBS built generates more revenue than our entire previous marketing stack combined. What used to take a full team, they handle as one integrated partner.

DK
David K.COO · Cannabis Brand
Why TBS

Growth is predictable when done right.

0%Botanical-Only
Full StackIn-House
ZeroCompliance Risk
One TeamAll Channels

Stop experimenting. Start scaling.

Ready To Scale?

Let's build your growth engine.

Book a 30-min Strategy Call
info@totalbotanicalsolutions.com
totalbotanicalsolutions.com
1309 Coffeen Ave, Ste 1200, Sheridan, WY 82801